Art direction and development of an innovative package with AR feature for the launch of TomTom’s latest product: “The TomTom Touch – Fitness Tracker wrist band.

At the exclusive product unboxing event guests used their phones to scan all sides of the package so they could find out more about the new product only by looking at the box through their smartphones and tablets.

Creative lead and responsible for:
-The concept of the TomTom Touch exclusive package with AR features
-Art direction motion graphics
-Graphic design