Art direction and development of an innovative luxurious package with Layar feature for the launch of TomTom’s latest product: “The TomTom Touch – Fitness Tracker wrist band.

At the exclusive product unboxing event guests used their Layar App to scan all sides of the package so they could find out more about the new product only by looking at the box through their smartphones and tablets.

(A Don’t Say Nothing Project/ Motion by IQ-media)