YCITY is a secret city, the Capital Of Ycitizens. A visual concept and experience reflecting pride, hard work and ambitions.

Creative lead and responsible for:
-360 experience
-The concept of YoungCapital YCITY
-Identity design
-Art direction of the campaign
-Art direction motion graphics
-Venue art direction and design
-Presentation design
-Art Installations
-Graphic design execution for digital and print